Maximize the use of photos and images on your website to enhance your search engine optimization. Give each visual a short interesting caption containing your important keywords. One way that search engines rank images is by the text that surrounds them, so make sure that this information is rich in keywords, including any titles or headings you may use.
Copy that has a good number of links in it ranks higher than unlinked text. A good number is very subjective, so you just have to use your common sense to figure out whether the number of links you have looks reasonable or not. I would say that a valid comparison would be Wikipedia and the number of anchor tags they have on a page.
You should always monitor the ranking of your page using programs such as the Google Tool Bar or Alexa. You should also always know what websites the people visiting your website are from. This gives you an idea of what other kind of websites they may be visiting. Perhaps you can advertise there as well.
Do not be afraid to create engaging web copy that cannot be scanned and neatly indexed by search engines. You can optimize your site by writing unique, novel, and interesting content that will catch the eye of site visitors and other sites as well. This leads to increased link backs, which will ultimately contribute to your site's relevancy rankings.
As revealed earlier, search engines and keywords can help to increase a web site's popularity and thus increase the chances for success and profit. Usually there is a carefully crafted formula for using keywords to optimize your websites chance of being found and ranked as the top choice. By understanding the idea and acting on it, your website can reap the rewards.
